BBA (Hons.) E-commerce - Srinivas University
Understand how modern businesses operate in digital marketplaces. This program builds strong business fundamentals while helping students learn how e-commerce platforms, digital operations, and online consumer ecosystems work in real business environments.
Skills Acquired
Overview
This program focuses on how businesses create, manage, and scale operations in online and digital commerce environments. Students learn core management subjects along with practical understanding of e-commerce platforms, digital sales channels, logistics coordination, and online customer engagement.
Learning is strengthened through practical exposure. Through internships, projects, and applied learning modules, students observe how real businesses operate across marketplaces, digital storefronts, and backend systems. This helps them build business confidence, decision-making ability, and workplace readiness.
Eligibility
The candidate must have passed 10+2 / PUC / HSC or equivalent examination from a recognized board in any stream (Science / Commerce / Arts) with a minimum of 45% aggregate marks.
Program Features
Future-Focused Business Curriculum
Designed around how commerce is shifting toward digital platforms, marketplaces, and technology-enabled operations.
360-Degree Learning Approach
Classroom learning, online modules, projects, and practical exposure work together to create job-ready graduates.
Experienced Faculty
Learn from faculty and mentors who guide students on business concepts and practical application.
Career Guidance
Support for resume preparation, interview readiness, role clarity, and placement opportunities.
Recognised University Degree
Awarded by Srinivas University, ensuring academic credibility and recognition across sectors.
Industry Mentorship
Learn from faculty and mentors who guide students on business concepts and practical application.
Industry Partners Guiding Students through Work-Linked Learning
Who Are These Programs For?
This program is designed for students who want a clear business career path with strong exposure to digital commerce.
Ideal for learners who want to understand how modern businesses work before choosing a specialisation.
For learners who want exposure to real business environments through internships and projects.
Curriculum & Fees
Semester I
| Courses | Credit |
|---|---|
| Principles of Management | 3 |
| Business Economics | 3 |
| Business Mathematics | 3 |
| OF-1 | 3 |
| Computer Applications in Business | 2 |
| Fundamentals of E- Commerce | 2 |
| Digital Fluency | 2 |
| Health & Wellness | 2 |
| Communicative English I | 3 |
| Total Credits | 23 |
Semester II
| Courses | Credit |
|---|---|
| Macro Economics | 3 |
| Organisation Behaviour | 3 |
| Business Communication | 3 |
| Digital Marketing Models | 2 |
| OE-2 | 3 |
| Internet Technology & Infrastructure | 2 |
| Environmental Studies | 2 |
| Web Design Basics | 2 |
| Sanskrit/Kannada/MIL | 3 |
| Total Credits | 23 |
Semester III
| Courses | Credit |
|---|---|
| Financial Accounting | 3 |
| Marketing Management | 3 |
| Business Statistics | 2 |
| E -Commerce Infrastructure & Platforms | 3 |
| Database Management Systems (SQL) | 2 |
| OE-3 | 3 |
| UI/UX Design for E-Commerce | 2 |
| Indian Constitution | 2 |
| Business and Professional skills | 2 |
| Total Credits | 22 |
Semester IV
| Courses | Credit |
|---|---|
| Corporate Finance | 3 |
| Human Resources Management | 3 |
| Cost & Management Accounting | 3 |
| E-Payment Systems and Fintech | 3 |
| Cyber Security and Data Privacy | 3 |
| Indian Business Value System | 2 |
| Summer Internship | 3 |
| Digital Social Media Awareness | 2 |
| Total Credits | 22 |
Semester V
| Courses | Credit |
|---|---|
| Research Methodology | 4 |
| DSE-1-Operations management/Supply chain and Logistics | 4 |
| DSE-2- Consumer Behaviour/ International Business | 4 |
| DSC-3-Search Engine Optimization/Social Media & content Marketing | 4 |
| DSC-4-E- Logistics and Last mile Delivery/Mobile Commerce and App Strategy | 4 |
| Total Credits | 20 |
Semester VI
| Courses | Credit |
|---|---|
| E- Commerce Analytics & Big data | 4 |
| Entrepreneurship and New venture Creation | 4 |
| Internship Embedded Project Work & Viva voce (or) Research & Dissertation | 12 |
| Total Credits | 20 |
Semester VII
| Courses | Credit |
|---|---|
| Strategic Management | 4 |
| Applied Research Statistics | 4 |
| Emerging Tech: AI, Blockchain & AR in E-Commerce | 4 |
| On the Job training/ Internship- E-Commerce organization(10-12 weeks) | 8 |
| Total Credits | 20 |
Semester VIII
| Courses | Credit |
|---|---|
| Internship Embedded Project work & Viva Voce (or) Research work & Dissertation | 20 |
| Total Credits | 20 |
Program Fee
Complete fee structure breakdown for the 4-year program
| Fee Heads | Year 1 | Year 2 | Year 3 | Year 4 |
|---|---|---|---|---|
| Course Fee | ₹2,00,000 | ₹2,00,000 | ₹2,00,000 | ₹2,00,000 |
| TOTAL | ₹8,00,000 | |||
Easy EMI Available.
Career Opportunities
Graduate with cutting-edge skills in e-commerce, digital marketing, and online business management. Join leading e-commerce companies, digital marketing agencies, online retail startups, and tech companies transforming digital commerce.
E-Commerce Operations Executive
Digital Marketing Executive
Marketplace Account Manager
Business Development Executive
E-Commerce Analyst
Campus Life
Experience a vibrant community with world-class facilities and endless opportunities.
Library
Each college has its own fully functional library with state-of-the-art facilities. It offers access to a wide range of online journals and publications to support academic learning. The library provides a quiet and well-organized space for reading, study, and research. It plays an important role in enhancing students' knowledge and learning experience.
Hostels
The hostels, which house boys and girls separately, are designed to ensure a safe and comfortable stay. They are well furnished with spacious rooms, lounges, televisions, magazines, and recreational facilities. The living spaces are thoughtfully arranged to create a relaxed and homely atmosphere. These facilities help students balance academics with leisure.
Sports
Large grounds are available for cricket, basketball, volleyball, football, throwball, and athletics, along with various indoor games. These sports facilities encourage active participation and physical fitness. Regular involvement in sports helps students stay energetic and focused. It also prepares them to face challenges and manage stress effectively.
Auditorium
All three campuses have fully equipped auditorium facilities for academic and cultural activities. The auditoriums are suitable for hosting events, programmes, and gatherings. Beautifully designed outdoor amphitheatres form a spectacular setting for annual day programmes and cultural events. These spaces bring students together and enrich campus life.
Cafeteria
All three campuses have cafeteria facilities designed to serve students comfortably. The cafeterias offer a wide range of vegetarian dining options to suit different preferences. The seating and layout create a pleasant environment for meals and relaxation. It serves as a common space for students to unwind between classes.
Transportation
The university provides transportation facilities for students and faculty from different locations. Services operate across the Mangalore and Udupi districts. This facility ensures convenient and reliable daily travel. It supports safe and timely commuting to and from the campuses.
Get Started Today
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Schedule Free CounsellingFrequently Asked Questions
What is BBA (Hons.) E-commerce in a hybrid learning format?
This format combines classroom learning with digital content and structured internships. Students learn business concepts and apply them in real e-commerce and digital business environments.
How do internships help BBA (Hons.) E-commerce students?
Internships help students understand real online business operations.
Is this BBA (Hons.) degree valid for higher studies or careers?
Yes. The degree is awarded by Srinivas University and follows recognised academic standards, enabling graduates to pursue higher studies or professional roles.
What industries can graduates work in?
Graduates can work in e-commerce companies, digital marketing agencies, retail organisations, startups, logistics firms, and online marketplaces.
Is this program suitable for long-term business careers?
Yes. This program builds strong management fundamentals with digital exposure, helping students adapt as business models continue to evolve.
Work Integration Program Timeline
Your structured pathway from admission to career success
Enrollment Process
- Admission
- Document Submission
Payment & Guidance
- Fee Payment
- Counseling
Learning Experience
- Internship Interview
- Internship, Online Learning & Campus Experience
Completion & Career
- After 4 Years
- Work Experience / Graduate with Degree / 100% Placement